strategy+creativity+systems
Messaging so good,
it works everywhere
On-Brand GTM for B2B mission-led brands - spark results at every touchpoint
Finally send 'holy shit, they're in my head' messaging that kickstarts conversations - at scale
When it comes to outbound, mission-led brands typically struggle in one of two ways:
- 1. You avoid it completely — Outbound feels 'spammy' or inauthentic, so you rely solely on inbound strategies that feel more ethical and aligned with your values.
- 2. Your emails & DMs fall flat — You're experimenting with outbound but haven't professionalised it operationally, lacking the right infrastructure, messaging frameworks, and technical setup to avoid spam folders, LinkedIn blocks, and irrelevant generic outreach that converts nobody.
The result is slower growth, reduced impact, and your ICP stuck in pain points that could be solved today. When done authentically and strategically, outbound isn't about being pushy or spammy - it's about proactively connecting with those who you know for sure desperately need your solution right now.
On-Brand GTM™️ gets you excited to hit 'send' - with messaging so aligned it feels like service, not sales
Meet Stephanie, GTMe
(You're in Passionate, Creative & Experienced Hands!)
You've got the foundation (brand positioning, ICP analysis, even some tools), but you're still caught between wanting to grow authentically and needing results now—and nothing quite clicks into a cohesive system that works.
Two decades of GTM strategy across Fortune 500 media companies to scrappy startups taught me to spot what works fast and skip what doesn't. Biggest lesson? Never skip straight to execution - it's a waste of time and money if you're not delivering the 'holy shit, they nailed it' message when & where your ICP want to hear it:
> 33% revenue growth for a wellness brand
> £100m growth strategy for digital healthcare brand
> €5m revenue generation across EMEA for a media brand
> 17 targeted press placements outperforming PR Newswire
I'm also the author of brandlust - calling out brilliant marketing when I see it 🔥
The Plan
Let's Engineer This!
Schedule a discovery call!
Tell me about your most urgent GTM roadblocks or the specific initiative you're planning. Let's break it down.
Review your tailored proposal
Review your proposal—a strategic framework designed specifically for your challenges. Clear objectives, precise methodologies, and transparent pricing await your consideration.
We execute!
Execution phase activated! Your approved strategy comes to life through expert implementation, meticulous project management, and relentless focus on outcomes.
Packages
Done for you packages (with transparent pricing that attracts my ICP) + bespoke Lead Generation & Enrichment projects from $2,500+.
🎯 Brand Story & Messaging Foundation
3-month intensive to nail your brand DNA, ICP messaging, and core narrative.
Month 1: Brand DNA definition → Month 2: ICP messaging frameworks → Month 3: Complete brand guide + activation roadmap.
Timing: 3 months
Pricing: $6K/month
🚀 GTM Strategy & Planning Foundation
Takes your crystal-clear messaging and builds the GTM engine: market-specific strategy, competitive intelligence, and content blueprints that drive pipeline.
Market positioning statements → content marketing pillars → distribution channel strategy → campaign messaging frameworks that convert.
Timing: 6-12 weeks
Pricing: $22K
⚡ Campaign Execution + Automation Build
Builds, launches, and validates a complete GTM system for one core segment - from data architecture to team handoff, no random experiments allowed.
Month 1: Foundation & launch (Clay setup + initial 2K prospects) → Month 2: Optimize & scale (10K prospect validation) → Month 3: Systematise & handoff (your team owns it all).
Timing: 3 months
Pricing: $7,500/ month
Pipeline vs Purpose? That's Not Actually a Choice.
Mission-led brands face a brutal paradox: grow profitably or stay authentic. Pick one. Without sharp positioning and messaging that actually converts, even game-changing solutions disappear into market noise.
Here's the reality: You've got the foundation pieces - brand work, ICP analysis, maybe some tools—but you're trapped between growing authentically and needing results yesterday. You either avoid outbound because it feels gross, or you're throwing tactics at the wall that don't convert because your messaging and infrastructure aren't professionally dialled in.
I help you solve this through AI-enhanced GTM engineering: crystal-clear brand stories, strategic go-to-market planning, and campaign execution with Clay automations that turn every touchpoint into both brand-building AND pipeline-driving moments.
The result. A company culture where GTM means 'pipeline with purpose' - and your team knows exactly how to deliver both. Clear positioning that attracts ideal customers, messaging that converts without compromising values, and growth that amplifies your positive impact.
The kind of win:win:win that all for-profit business should be held accountable to.
From crafting a truly bullet-proof creative brief, to manoeuvring executive leaders to get the best work approved, Stephanie is a force to be reckoned with. Her sparkling personality, concise communication & seemingly effortless ability to focus in with laser clarity on the best solution to the problem puts her in the league of the best in the marketing business.
Philip VanDusen
Owner, Verhaal Brand Design, USA
Stephanie has an impressive ability to spark new ways of thinking that ignite and engage the people around her. She has a thorough knowledge of traditional and emerging channels and platforms that allow her to move effortlessly through the process of creating strategies founded on insight and audience understanding.
Shaun Morgan
Vice President, Koko Labs, East Africa
33%
Growth
Content, email & product strategy that increased web traffic 600%, leads by 20K, and revenue by 33% for The Raw Divas (Wellness).
17
Press Mentions
Press coverage across 17 targeted platforms for Vivici (BioTech), outperforming PR Newswire's reach in targeted media placements.
£100m
Growth Strategy
Identified global revenue streams for GenderGP (Digital Health), to expand their 10-year impact goals beyond the UK.
140%
Annual Target
B2B Sales Strategy & digital advertising solutions that generated €5m revenue across EMEA & contributed to 140% target achieved for Yahoo! (AdTech, Ad Sales)
Stephanie delivered an immediate impact. She sorted out project strategy, bringing clever and acute thinking... she was able to build strong rapport and trust with the client, helping to deliver a challenging piece of work and to transform what was a tricky relationship. She is capable, no-nonsense but also a real pleasure to work with.
Steve Hamm
COO, Civic.Co, London
Stephanie is one of the truly gifted individuals whose word is backed up by actual performance that far exceeds expectations. Her mastery of the digital revolution equates to a formidable force in designing digital strategy for our various activities.
Her energy is infectious, and her grasp of the potential of the online universe and social media and marketing is an invaluable asset to our business.
Mark Shekter
Founder, Think8, Montreal
Let's Engineer This
The brands that change the world don't wait for permission - they engineer systems that turn every touchpoint into both pipeline and purpose. Crystal-clear messaging, strategic GTM planning, and professional campaign execution aren't nice-to-haves for mission-led brands. They're moral imperatives. Your impact depends on your ability to be found, trusted, and chosen.
